Suite

Best of breed mathematics, pricing, promotions, and Media capabilities.

The Retail Express mission was to create a single system that would integrate, optimise and manage every aspect of a retailer’s Advertising, Marketing, Pricing, Promotion and Media – from the initial planning to final evaluation and all through a single system with the flexibility to reflect individual company processes.

Using advanced retail design, workflow, scheduling, notifications and alerting AMP2 can:

• Manage prices and incentives with a rules engine.

• Accurately forecast the impact of changes on demand with advanced mathematics.

• AMP2 business Intelligence is powered by MicroStrategy - This technology offers an unprecedented range of monitoring, reporting, and analysing capabilities all within a single architecture

• Optimise the regular, offer or both sets of prices to achieve the optimal prices for a category of products

• Get promotion candidates into the right ad vehicles, page, spot and size with the right picture, price and wording, with limited checking and rework through a new generation of programming

The AMP2 functionality is used to manage all aspects of the planning and execution of Advertising, Marketing, Pricing and Promotions including:

• Defining calendars of promotional activity e.g. events

• Defining calendars of advertising activity e.g. flyers, mailers, radio ads

• Specifying the layout and content of ads

• Defining the normal regular retail price of items, either manually, using automatically invoked rules or via Optimisation

• Defining promotional prices (offers) and other promotional incentives e.g. BOGOs, spend based discounts.

• Defining and managing competitor price check activity

• Forecasting regular and promotional demand

Retail Express uses the most up to date technology and architecture providing genuine integration across planning, analysis, development, execution and evaluation all tightly integrated as they were built together from a single design and architecture. Our unique functionality suite transforms the tasks performed by these separate departments into manageable, integrated, efficient processes.